HDFC Non-Cyclical Consumer Fund Direct Growth

Fund Overview

Fund Size

₹1,033 Cr

Expense Ratio

1.29%

ISIN

INF179KC1GO3

Minimum SIP

₹100

Exit Load

1.00%

Inception Date

12 Jul 2023

About this fund

HDFC Non-Cyclical Consumer Fund Direct Growth is a Equity - Consumption mutual fund schemes offered by HDFC Mutual Fund. This fund has been in existence for 3 years, 1 months and 21 days, having been launched on 12-Jul-23.
As of 01-Sep-26, it has a Net Asset Value (NAV) of ₹14.40, Assets Under Management (AUM) of 1032.73 Crores, and an expense ratio of 1.29%.

HDFC Non-Cyclical Consumer Fund Direct Growth has given a CAGR return of 12.29% since inception.
The fund's asset allocation comprises around 99.30% in equities, 0.00% in debts, and 0.70% in cash & cash equivalents.
You can start investing in HDFC Non-Cyclical Consumer Fund Direct Growth with a SIP of ₹100 or a Lumpsum investment of ₹100.

Performance against Category Average

In this section, we compare the returns of the scheme with the category average over various periods. Periods for which the fund has outperformed its category average are marked in green, otherwise red.

1 Year

-5.04%

— (Cat Avg.)

3 Years

+12.16%

+11.06% (Cat Avg.)

Since Inception

+12.29%

— (Cat Avg.)

Portfolio Summaryas of 31st July 2026

Equity	₹1,025.55 Cr	99.30%
Others	₹7.18 Cr	0.70%

Top Holdings

All Holdings

Equity

Debt & Others

Name	Type	Amount	Holdings
Eternal Ltd	Equity	₹110.7 Cr	10.72%
Mahindra & Mahindra Ltd	Equity	₹90.74 Cr	8.79%
Hindustan Unilever Ltd	Equity	₹78.8 Cr	7.63%
Bharti Airtel Ltd	Equity	₹55.81 Cr	5.40%
Godrej Consumer Products Ltd	Equity	₹44.42 Cr	4.30%
Maruti Suzuki India Ltd	Equity	₹41.14 Cr	3.98%
Vishal Mega Mart Ltd	Equity	₹40.36 Cr	3.91%
United Spirits Ltd	Equity	₹34.87 Cr	3.38%
Asian Paints Ltd	Equity	₹33.24 Cr	3.22%
Bajaj Auto Ltd	Equity	₹32.66 Cr	3.16%
TVS Motor Co Ltd	Equity	₹31.05 Cr	3.01%
Trent Ltd	Equity	₹29.81 Cr	2.89%
Eicher Motors Ltd	Equity	₹29.77 Cr	2.88%
Britannia Industries Ltd	Equity	₹28.17 Cr	2.73%
Chalet Hotels Ltd	Equity	₹24.32 Cr	2.36%
Varun Beverages Ltd	Equity	₹20.12 Cr	1.95%
Titan Co Ltd	Equity	₹19.99 Cr	1.94%
Nestle India Ltd	Equity	₹19.59 Cr	1.90%
Jupiter Life Line Hospitals Ltd	Equity	₹17.86 Cr	1.73%
Sedemac Mechatronics Ltd	Equity	₹17.02 Cr	1.65%
Dabur India Ltd	Equity	₹14.75 Cr	1.43%
JSW Dulux Ltd	Equity	₹14.69 Cr	1.42%
InterGlobe Aviation Ltd	Equity	₹13.72 Cr	1.33%
Hyundai Motor India Ltd	Equity	₹12.15 Cr	1.18%
Max Healthcare Institute Ltd Ordinary Shares	Equity	₹12.14 Cr	1.18%
Info Edge (India) Ltd	Equity	₹11.3 Cr	1.09%
Treps - Tri-Party Repo	Cash - Repurchase Agreement	₹11.24 Cr	1.09%
Hero MotoCorp Ltd	Equity	₹10.77 Cr	1.04%
Wakefit Innovations Ltd	Equity	₹10.61 Cr	1.03%
Adani Power Ltd	Equity	₹10.57 Cr	1.02%
Tata Consumer Products Ltd	Equity	₹10.29 Cr	1.00%
Baazar Style Retail Ltd	Equity	₹9.91 Cr	0.96%
Brainbees Solutions Ltd	Equity	₹8.92 Cr	0.86%
Tata Power Co Ltd	Equity	₹8.57 Cr	0.83%
Devyani International Ltd	Equity	₹7.94 Cr	0.77%
Vijaya Diagnostic Centre Ltd	Equity	₹7.83 Cr	0.76%
Shoppers Stop Ltd	Equity	₹6.44 Cr	0.62%
Lenskart Solutions Ltd	Equity	₹6.23 Cr	0.60%
Colgate-Palmolive (India) Ltd	Equity	₹5.84 Cr	0.57%
Sapphire Foods India Ltd	Equity	₹5.83 Cr	0.56%
Studds Accessories Ltd	Equity	₹5.58 Cr	0.54%
Marico Ltd	Equity	₹5.44 Cr	0.53%
Sula Vineyards Ltd	Equity	₹4.89 Cr	0.47%
LG Electronics India Ltd	Equity	₹4.86 Cr	0.47%
Safari Industries (India) Ltd	Equity	₹4.09 Cr	0.40%
Net Current Assets	Cash	₹-4.06 Cr	0.39%
Emami Ltd	Equity	₹3.45 Cr	0.33%
Laxmi Dental Ltd	Equity	₹2.36 Cr	0.23%
Leela Palaces Hotels and Resorts Ltd	Equity	₹2.04 Cr	0.20%
Godavari Biorefineries Ltd	Equity	₹1.69 Cr	0.16%
Kwality Walls India Ltd	Equity	₹1.16 Cr	0.11%
Metro Brands Ltd	Equity	₹1.06 Cr	0.10%
Vedant Fashions Ltd	Equity	₹0 Cr	0.00%

Allocation By Market Cap (Equity)

Other Allocation

Equity Sector

Debt & Others

Sector	Amount	Holdings
Consumer Cyclical	₹552.89 Cr	53.54%
Consumer Defensive	₹271.8 Cr	26.32%
Communication Services	₹67.11 Cr	6.50%
Basic Materials	₹49.62 Cr	4.80%
Healthcare	₹46.42 Cr	4.49%
Utilities	₹19.13 Cr	1.85%
Industrials	₹13.72 Cr	1.33%
Technology	₹4.86 Cr	0.47%

Risk & Performance Ratios

Fund Managers

Amit Sinha

Since July 2023

Dhruv Muchhal

Since July 2023

Additional Scheme Detailsas of 31st July 2026

ISIN

INF179KC1GO3

Expense Ratio

1.29%

Exit Load

1.00%

Fund Size

₹1,033 Cr

Age

3 years 1 month

Lumpsum Minimum

₹100

Fund Status

Open Ended Investment Company

Benchmark

Nifty Non-Cyclical Consumer TR INR

Investment Objective

To seek to generate long-term capital growth from an actively managed portfolio primarily of Equity and Equity Related Securities. Scheme shall invest in Indian equities,foreign equities and related instruments and debt securities.

Tax Treatment

Capital Gains Taxation:

Dividend Taxation:

Note: As per the Income Tax Budget 2024, mutual funds are subject to capital gains taxation, which includes surcharge and cess based on prevailing income tax rules and the investor’s income. Taxation applies only to realised gains, not notional gains. Please consult your tax advisors to determine the implications or consequences of your investments in such securities.

Similar Equity - Consumption Funds

Fund name	Expense Ratio	Exit Load	Fund size	1Y
Kotak NIFTY India Consumption ETF Very High Risk	0.1%	-	₹35.98 Cr	-2.8%
WhiteOak Capital Consumption Opportunities Fund Direct Growth Very High Risk	1.1%	0.0%	₹131.39 Cr	-
WhiteOak Capital Consumption Opportunities Fund Regular Growth Very High Risk	2.8%	0.0%	₹131.39 Cr	-
Union Consumption Fund Regular Growth Very High Risk	2.1%	1.0%	₹333.27 Cr	-
Union Consumption Fund Direct Growth Very High Risk	1.0%	1.0%	₹333.27 Cr	-
LIC MF Consumption Fund Regular Growth Very High Risk	2.6%	1.0%	₹478.56 Cr	-
LIC MF Consumption Fund Direct Growth Very High Risk	1.1%	1.0%	₹478.56 Cr	-
Invesco India Consumption Fund Regular Growth Very High Risk	2.1%	0.0%	₹586.17 Cr	-
Invesco India Consumption Fund Direct Growth Very High Risk	0.7%	0.0%	₹586.17 Cr	-
Motilal Oswal Consumption Fund Direct Growth Very High Risk	0.8%	1.0%	₹1130.89 Cr	-
Motilal Oswal Consumption Fund Regular Growth Very High Risk	2.4%	1.0%	₹1130.89 Cr	-
ITI Bharat Consumption Fund Regular Growth Very High Risk	2.6%	0.0%	₹370.07 Cr	2.1%
ITI Bharat Consumption Fund Direct Growth Very High Risk	1.0%	0.0%	₹370.07 Cr	3.8%
Edelweiss Consumption Fund Regular Growth Very High Risk	2.5%	1.0%	₹496.70 Cr	-2.0%
Edelweiss Consumption Fund Direct Growth Very High Risk	0.9%	1.0%	₹496.70 Cr	-0.4%
ICICI Prudential Nifty FMCG ETF Very High Risk	0.2%	-	₹764.58 Cr	-16.7%
Bank of India Consumption Fund Direct Growth Very High Risk	1.1%	1.0%	₹373.19 Cr	2.8%
Bank of India Consumption Fund Regular Growth Very High Risk	2.1%	1.0%	₹373.19 Cr	1.6%
Bajaj Finserv Consumption Fund Regular Growth Very High Risk	2.9%	1.0%	₹619.53 Cr	-3.3%
Bajaj Finserv Consumption Fund Direct Growth Very High Risk	1.3%	1.0%	₹619.53 Cr	-1.7%
SBI Nifty India Consumption Index Fund Regular Growth Very High Risk	0.9%	0.0%	₹269.87 Cr	-3.7%
SBI Nifty India Consumption Index Fund Direct Growth Very High Risk	0.4%	0.0%	₹269.87 Cr	-3.2%
Axis Consumption Fund Direct Growth Very High Risk	0.8%	1.0%	₹2772.24 Cr	-3.2%
Axis Consumption Fund Regular Growth Very High Risk	2.1%	1.0%	₹2772.24 Cr	-4.4%
Quant Consumption Fund Regular Growth Very High Risk	3.1%	1.0%	₹192.78 Cr	3.3%
Quant Consumption Fund Direct Growth Very High Risk	1.6%	1.0%	₹192.78 Cr	4.9%
ICICI Prudential Bharat Consumption Fund Regular Growth Very High Risk	2.1%	1.0%	₹3268.75 Cr	-2.6%
Kotak Consumption Fund Regular Growth Very High Risk	2.1%	0.0%	₹1758.97 Cr	-1.4%
Kotak Consumption Fund Direct Growth Very High Risk	0.7%	0.0%	₹1758.97 Cr	0.1%
HSBC Consumption Fund Direct Growth Very High Risk	0.9%	1.0%	₹1761.84 Cr	4.8%
HSBC Consumption Fund Regular Growth Very High Risk	2.2%	1.0%	₹1761.84 Cr	3.5%
Mirae Asset Great Consumer Fund Direct Growth Very High Risk	0.4%	1.0%	₹4731.84 Cr	-1.3%
Nippon India Consumption Fund Direct Growth Very High Risk	0.9%	1.0%	₹2514.10 Cr	-3.5%
SBI Consumption Opportunities Fund Regular Growth Very High Risk	2.1%	0.0%	₹2958.95 Cr	-9.9%
Mirae Asset Great Consumer Fund Regular Growth Very High Risk	1.6%	1.0%	₹4731.84 Cr	-2.7%
Axis NIFTY India Consumption ETF Very High Risk	0.5%	-	₹13.75 Cr	-3.1%
UTI India Consumer Fund Regular Growth Very High Risk	2.4%	1.0%	₹735.17 Cr	-1.2%
HDFC Non-Cyclical Consumer Fund Direct Growth Very High Risk	1.3%	1.0%	₹1032.73 Cr	-5.0%
HDFC Non-Cyclical Consumer Fund Regular Growth Very High Risk	2.4%	1.0%	₹1032.73 Cr	-6.1%
UTI India Consumer Fund Direct Growth Very High Risk	1.6%	1.0%	₹735.17 Cr	-0.3%
Aditya Birla Sun Life India GenNext Fund Direct Growth Very High Risk	0.7%	1.0%	₹6153.88 Cr	-4.2%
Mahindra Manulife Consumption Fund Direct Growth Very High Risk	1.1%	1.0%	₹501.81 Cr	-2.8%
Mahindra Manulife Consumption Fund Regular Growth Very High Risk	2.6%	1.0%	₹501.81 Cr	-4.4%
Canara Robeco Consumer Trends Fund Direct Growth Very High Risk	0.7%	1.0%	₹1997.74 Cr	-1.3%
SBI Consumption Opportunities Fund Direct Growth Very High Risk	1.1%	0.0%	₹2958.95 Cr	-9.0%
Sundaram Consumption Fund Direct Growth Very High Risk	1.1%	0.0%	₹1494.67 Cr	-2.3%
Tata India Consumer Fund Regular Growth Very High Risk	2.1%	0.0%	₹2814.95 Cr	5.6%
Tata India Consumer Fund Direct Growth Very High Risk	0.9%	0.0%	₹2814.95 Cr	6.9%
Canara Robeco Consumer Trends Fund Regular Growth Very High Risk	1.8%	1.0%	₹1997.74 Cr	-2.5%
Nippon India ETF Consumption Very High Risk	0.3%	-	₹200.97 Cr	-3.1%

About the AMC

HDFC Mutual Fund

+91 22 66316333

https://www.hdfcfund.com/

Total AUM

₹9,36,043 Cr

Address

“HUL House”, 2nd Floor, Mumbai, 400 020

Other Funds by HDFC Mutual Fund

Fund name	Expense Ratio	Exit Load	Fund size	1Y
HDFC Nifty Metal ETF FOF Direct Growth Very High Risk	-	-	-	-
HDFC Nifty Auto Index Fund Direct Growth Very High Risk	0.3%	0.0%	-	-
HDFC CRISIL-IBX Financial Services 9-12 Months Debt Index Fund Direct Growth Low to Moderate Risk	0.1%	0.0%	₹838.62 Cr	-
HDFC Income Plus Arbitrage Omni FOF Direct Growth Moderately High risk	0.1%	1.0%	₹27.66 Cr	-
HDFC Nifty India Consumption Index Fund Direct Growth Very High Risk	0.4%	0.0%	₹125.24 Cr	-
HDFC BSE India Sector Leaders Index Fund Direct Growth Very High Risk	0.3%	0.0%	₹183.98 Cr	-
HDFC Diversified Equity All Cap Active FOF Direct Growth Very High Risk	0.3%	1.0%	₹2664.74 Cr	-
HDFC Innovation Fund Direct Growth Very High Risk	0.9%	1.0%	₹2970.44 Cr	20.4%
HDFC CRISIL-IBX Financial Services 3-6 Months Debt Index Fund Direct Growth Low to Moderate Risk	0.1%	0.0%	₹2238.78 Cr	7.2%
HDFC Nifty Top 20 Equal Weight Index Fund Direct Growth Very High Risk	0.4%	0.0%	₹94.46 Cr	-1.4%
HDFC Nifty100 Quality 30 Index Fund Direct Growth Very High Risk	0.5%	0.0%	₹144.49 Cr	1.7%
HDFC Nifty India Digital Index Fund Direct Growth Very High Risk	0.4%	0.0%	₹153.72 Cr	-1.0%
HDFC Nifty LargeMidcap 250 Index Fund Direct Growth Very High Risk	0.3%	0.0%	₹458.68 Cr	5.4%
HDFC Nifty500 Multicap 50:25:25 Index Fund Regular Growth Very High Risk	0.3%	0.0%	₹498.73 Cr	5.3%
HDFC NIFTY100 Low Volatility 30 Index Fund Direct Growth Very High Risk	0.5%	0.0%	₹227.13 Cr	-0.7%
HDFC Manufacturing Fund Direct Growth Very High Risk	0.9%	1.0%	₹10590.14 Cr	12.2%
HDFC NIFTY Realty Index Fund Direct Growth Very High Risk	0.5%	0.0%	₹145.60 Cr	1.3%
HDFC NIFTY200 Momentum 30 Index Fund Direct Growth Very High Risk	1.1%	0.0%	₹608.83 Cr	2.1%
HDFC Pharma and Healthcare Fund Direct Growth Very High Risk	1.1%	1.0%	₹2939.98 Cr	28.7%
HDFC Technology Fund Direct Growth Very High Risk	1.1%	1.0%	₹1483.21 Cr	-8.4%
HDFC Fixed Maturity Plan 1162 Days March 2022 Series 46 Direct Growth Low Risk	-	0.0%	₹30.78 Cr	7.2%
HDFC FMP 1204D December 2022 (47) Direct Growth Low Risk	-	-	₹51.24 Cr	6.1%
HDFC Fixed Maturity Plans 1269 Days March 2023 Series 47 Direct Growth Low Risk	-	0.0%	₹76.38 Cr	5.6%
HDFC Fixed Maturity Plans 1359 Days September 2022 Series 46 Direct Growth Low Risk	-	0.0%	₹316.54 Cr	5.6%
HDFC Fixed Maturity Plan 1406 Days August 2022 Series 46 Direct Growth Low Risk	-	0.0%	₹246.30 Cr	5.7%
HDFC Fixed Maturity Plans 1113 Days March 2019 Series 44 Plan 1 Direct Growth Moderate Risk	-	0.0%	-	-
HDFC Fixed Maturity Plan 1876 Days Series 46 Direct Growth Low to Moderate Risk	-	0.0%	₹35.27 Cr	6.2%
HDFC Fixed Maturity Plans Series 46 1158D July 2022 Direct Growth Low Risk	-	0.0%	₹161.40 Cr	6.6%
HDFC Fixed Maturity Plan 1861 Days Series 46 Direct Growth Low to Moderate Risk	-	0.0%	₹504.60 Cr	6.2%
HDFC FMP 2638D February 2023 (47) Direct Growth Moderate Risk	-	0.0%	₹151.02 Cr	5.9%
HDFC Fixed Maturity Plans 1127 Days April 2019 Series 44 Plan 1 Direct Growth Moderate Risk	-	-	-	-
HDFC Balanced Advantage Fund Direct Growth Very High Risk	0.8%	1.0%	₹107765.65 Cr	3.2%
HDFC Hybrid Equity Fund Direct Growth Very High Risk	1.1%	1.0%	₹22520.80 Cr	-1.3%
HDFC Dynamic PE Ratio Fund of Funds Plan A Direct Growth Moderate Risk	0.1%	0.0%	₹2597.29 Cr	6.0%
HDFC Small Cap Fund Direct Growth Very High Risk	0.8%	1.0%	₹41679.00 Cr	0.3%
HDFC Housing Opportunities Fund Direct Growth Very High Risk	1.4%	1.0%	₹1172.96 Cr	-2.0%
HDFC Large and Mid Cap Fund Direct Growth Very High Risk	0.9%	1.0%	₹30098.86 Cr	5.4%
HDFC Nifty G-Sec July 2031 Index Fund Direct Growth Moderate Risk	0.2%	0.0%	₹637.63 Cr	5.8%
HDFC Nifty G-sec Dec 2026 Index Fund Direct Growth Low Risk	0.2%	0.0%	₹940.01 Cr	5.7%
HDFC Business Cycle Fund Direct Growth Very High Risk	1.1%	1.0%	₹2738.86 Cr	6.5%
HDFC NIFTY Smallcap 250 Index Fund Direct Growth Very High Risk	0.3%	0.0%	₹728.23 Cr	9.8%
HDFC Credit Risk Debt Fund Direct Growth High Risk	1.0%	1.0%	₹7665.67 Cr	7.8%
HDFC Nifty SDL Oct 2026 Index Fund Direct Growth Low Risk	0.2%	0.0%	₹179.91 Cr	5.8%
HDFC Banking and PSU Debt Fund Direct Growth Moderate Risk	0.3%	0.0%	₹5209.06 Cr	5.4%
HDFC Banking & Financial Services Fund Direct Growth Very High Risk	0.9%	1.0%	₹4630.40 Cr	10.7%
HDFC Non-Cyclical Consumer Fund Direct Growth Very High Risk	1.3%	1.0%	₹1032.73 Cr	-5.0%
HDFC Asset Allocator Fund of Funds Direct Growth Very High Risk	0.1%	1.0%	₹6096.36 Cr	9.0%
HDFC Gold Fund Direct Growth High Risk	0.2%	1.0%	₹11197.05 Cr	44.7%
HDFC Gilt Fund Direct Growth Moderate Risk	0.5%	0.0%	₹2029.47 Cr	5.1%
HDFC Dynamic Debt Fund Direct Growth Moderately High risk	0.7%	0.0%	₹524.64 Cr	6.2%

Risk Level

Your principal amount will be at Very High Risk

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What is the current NAV of HDFC Non-Cyclical Consumer Fund Direct Growth?

The NAV of HDFC Non-Cyclical Consumer Fund Direct Growth, as of 01-Sep-2026, is ₹14.40.

What are the returns of HDFC Non-Cyclical Consumer Fund Direct Growth?

The fund has generated -5.04% over the last 1 year and 12.16% over the last 3 years. However, this does not guarantee that the fund will perform similarly in the future.

What is the portfolio composition of HDFC Non-Cyclical Consumer Fund Direct Growth?

The fund's allocation of assets is distributed as 99.30% in equities, 0.00% in bonds, and 0.70% in cash and cash equivalents.

Who manages the HDFC Non-Cyclical Consumer Fund Direct Growth?

The fund managers responsible for HDFC Non-Cyclical Consumer Fund Direct Growth are:-

Amit Sinha
Dhruv Muchhal

Disclaimer: Mutual Fund investments are subject to market risks, read all scheme-related documents carefully. The NAVs of the schemes may go up or down depending upon the factors and forces affecting the securities market including the fluctuations in the interest rates. The past performance of the mutual funds is not necessarily indicative of the future performance of the schemes. Investors are requested to review the prospectus carefully and obtain expert professional advice with regard to specific legal, tax and financial implications of the investment/participation in the scheme.

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HDFC Non-Cyclical Consumer Fund Direct Growth

Fund Overview