Portfolio Management
Services (PMS)

Expert-led investing in mutual funds, bonds and more

Portfolio Management Services

What is Portfolio
Management Service?

Portfolio Management Services are offered by investment experts to grow your wealth and achieve financial goals using instruments like stocks, mutual funds and bonds.


India's PMS industry

₹ 27 Lakh Crore

Assets Under Management


Investment Strategies

₹ 50 Lakh

Minimum Investment

Benefits of PMS

Personalized investing

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Achieve your financial goals & create long-term wealth

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Get full visibility of all transactions in your portfolio

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Invest in a customised asset allocation that suits you

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Diversify your portfolio and reduce investment risks

Expert Management

verfied user

Get professionals to optimise your portfolio regularly

user account

Get access to a dedicated relationship manager

How does PMS work?

PMS helps you invest in stocks, MFs and other securities like bonds and ETFs.

Express interest and set up a call/meeting with the PMS Service
Get all your questions answered by PMS Service representative
Open a demat account and complete paperwork to start investing
Relax and let experts manage your investment portfolio

PMS vs Mutual Funds

Total assets managed by PMS and mutual funds is a whopping Rs. 66 lakh crore.

While investors use PMS and mutual funds to invest in the stock market, they are different in their structure and approach to investing.

Types of Portfolio Management Services

Based on investment control

PMS services can have three types of controls based on who approves and executes portfolio manager recommended transactions, and one service can have all three.

Discretionary PMSDiscretionary PMS
Non-Discretionary PMSNon-Discretionary PMS
Advisory PMSAdvisory PMS
Discretionary PMSNon-Discretionary PMSAdvisory PMS
Who makes buy and sell recommendationsPortfolio managerPortfolio managerPortfolio manager
Is investor consent required for execution?NoYesYes
Who executes the transactions?Portfolio managerPortfolio managerInvestor
AdvantageAn expert portfolio manager is in charge of all the decision makingInvestor has control over which transactions are executedInvestor has full control over the portfolio
DisadvantageInvestor may not agree with some investment decisions but can’t stop the portfolio manager from executing themThe time lag between giving recommendation and getting consent may result in delay and investor getting higher price for stocksInvestor is likely to act emotionally and may miss out on good investment opportunities
AvailabilityMost commonNot very commonRare

Dezerv PMS

Equity Revival Strategy by Dezerv
PMS is a discretionary investment strategy.


Based on market cap focus

Market Capitalisation evaluates the value of the company based on it’s stocks.

Large CapLarge Cap
Multi CapMulti Cap
Mid CapMid Cap
Small CapSmall Cap
Large capMulti capMid capSmall cap
Primarily invest inLargest (top 100) listed companies of IndiaAcross large, mid and small cap listed companiesMedium sized listed companies of IndiaSmall listed companies of India
Investment riskRelatively lowMediumHighRelatively high
Potential returnsRelatively lowMediumHighRelatively high
Strategy benchmarkNIFTY 50 or NIFTY 100BSE 200 or BSE 500NIFTY Mid Cap 100BSE Small Cap
Potential to beat benchmarkLowMediumHighHigh
AvailabilityNot very commonQuite commonQuite commonQuite common
  • A few PMS Services have strategies that focus on ‘Large & Mid Cap’ as well as ‘Mid & Small Cap’.
  • Additionally, a few strategies involve investing in only Debt/Bonds or only ETFs to achieve investment objectives. But these strategies may not be offered by many PMS service providers.
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At Dezerv, we offer mutual fund based PMS strategies and not stock based.

Who should invest in PMS?

The SEBI mandates a minimum investment of Rs. 50 lakh for Portfolio Management Services, up from the previous requirement of Rs. 25 lakh before 2019.

Min. Investment


High net worth individuals like-

Green Tick

Busy salaried professionals

Green Tick

High income business owners

Green Tick

Inheritors of family wealth

Green Tick

ESOP liquidation beneficiaries

Dezerv PMS has
outperformed benchmarks

Cumulative returns of Dezerv PMS (ERS strategy) vs BSE500TRI

Understanding PMS Fees

Charged byNatureWhen is it charged?Range
Management feePMS service providerFixedEvery quarter~2% of investment
Performance feePMS service providerVariableEvery year~20% of profits
Exit penaltyPMS service providerFixedFor early withdrawal from the PMS~1-3% of early withdrawal amount
Transaction feeBroker (demat account provider)FixedEvery transaction may have a brokerage + broker may have an annual maintenance chargeVaries a lot across brokers

At Dezerv, we recognize that such hefty fee are responsible for underperformance of most PMS strategies. Hence, our fee structure is affordable and aligned with the interests of our investors.

Dezerv is different

  • With 0% management fees, Dezerv offers affordable Portfolio Management Services in India
  • We make money only when you make money
diff dezerv

Still got questions?
We're here to help.

PMS Services are different from mutual funds in 3 ways. First, when you invest in a PMS Services, the stocks are held under your name. Second, PMS Services are personalised. Third, PMS provide a 360 degree investment services whereas mutual funds helps you invest in funds that have specific objectives.
Yes, NRIs with up to date KYC and a demat account can invest in PMS Services in India through NRE or NRO accounts
Click here to get more information on Dezerv PMS. If you would like to talk to an investment expert, book a call here.
Yes, investing in PMS requires an up to date KYC and a separate demat account. All your PMS securities will be held in the demat account.
Yes, PMS investments are liquid. You will have to notify your PMS relationship manager to trigger redemption and you will receive the money in your bank account within 3 working days. However, exiting from a PMS can have implications like exit load penalties and higher capital gain taxes.
Capital gains taxes is applicable at the security (stocks, bonds, ETF etc.) level. So the capital gains tax will be calculated at the security level rather than the PMS level. Each asset/security attracts different taxation.
The performance of a discretionary portfolio manager as per SEBI guidelines is calculated using time weighted rate of return (TWRR) method for all the strategies for the immediately preceding three years or period of operation, whichever is lesser.