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Why are affluent Indians paying money to suffer?

268 Indias Affluent Fitness Obsession Blog 1

In 2017, in a rented warehouse outside Hamburg, two German entrepreneurs ran…

  • Sandeep Jethwani
  • September 11, 2026
  • Newsletter

Your money might be making you less happy

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In 1994, doctors began studying a woman they would only ever call…

  • Sandeep Jethwani
  • September 4, 2026
  • Newsletter

How to choose the best city to live in India?

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A few nights ago, three of my friends nearly got into an…

  • Sandeep Jethwani
  • August 28, 2026
  • Newsletter

Forget GDP, these 5 numbers reveal what’s really changing in India

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In December 1966, a shipment of wheat sat somewhere in the Atlantic,…

  • Sandeep Jethwani
  • August 21, 2026
  • Analysis

Indian equities in 2026: is the earnings cycle turning?

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On three consecutive Independence Days, the Nifty 50 kept coming back to…

  • Kamlesh Lahoti
  • August 19, 2026
  • Newsletter

Why your brain is hardwired to ruin your wealth

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Sandeep Pai sells fire extinguishers for a living in Mumbai. In 2007,…

  • Sandeep Jethwani
  • August 14, 2026
  • Newsletter

If you have ₹25 lakh or more to invest, read this

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Peter Lynch took over Fidelity’s Magellan Fund in 1977, when it was…

  • Sandeep Jethwani
  • August 7, 2026
  • Newsletter

How employees create wealth along with their companies

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In October 2007, two friends stood outside a bookstore on Church Street…

  • Sandeep Jethwani
  • August 1, 2026
  • Newsletter

Can India build its own SpaceX?

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In 1962, a small team led by Vikram Sarabhai set up shop…

  • Sandeep Jethwani
  • July 24, 2026
  • Newsletter

Why you should be happy that India is not like South Korea

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On the night of June 23rd, a 30-year-old in Seoul sat with…

  • Sandeep Jethwani
  • July 17, 2026
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Why are affluent Indians paying money to suffer?

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