How Tally built an empire from scratch: The Complete Story How Tally built an empire from scratch: The Complete Story
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Direct Equity & PMS Family Office India Startup & Entrepreneurship

How Tally built an empire from scratch: The Complete Story

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Direct Equity & PMS Family Office India Startup & Entrepreneurship

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How Tally built an empire from scratch: The Complete Story by Sandeep Jethwani

In this episode, Tejas and Nupur Goenka take us through Tally’s iconic journey—from a silk business in debt to becoming India’s most trusted accounting software. They reveal how a Marwari family built the country’s first family-run SaaS empire, the cultural and technological decisions that fuelled Tally’s decades-long dominance, and how they’re now steering it through global expansion and innovation.

Highlights

  • Tally’s unconventional origin: From a burned-down factory to India’s first family-built software
  • Selling before SaaS existed: Door-to-door demos and early GTM hacks in the 90s
  • Designing for Indian SMEs: Why adaptability, not just automation, won customer loyalty
  • The power of founder-led sales: Crafting emotion-led sales pitches that partners replicated
  • Built for Bharat, engineered from scratch: Inventing their own coding language (TDL) and database
  • Outlasting funded competitors: Staying bootstrapped, privacy-first, and user-focused amid SaaS boom
  • Three inflection points: Version 4.5, VAT rollout, and GST mobilisation that shaped Tally
  • Next-gen dynamics: Sibling leadership, family succession, and building global ambitions

Tejas Goenka | Managing Director, Tally Pvt Ltd Nupur Goenka | Executive Director, Tally Pvt Ltd

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