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Citrus Pay to Jupiter: How Jitendra Gupta mastered the 0 to 1 journey
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Citrus Pay to Jupiter: How Jitendra Gupta mastered the 0 to 1 journey by Sandeep Jethwani
In the latest episode of the Create Wealth podcast with Sandeep Jethwani, we have Jitendra Gupta, the founder and CEO of Jupiter. He is Ex-MD of PayU and founder of Citrus Pay. In this conversation, he talks about challenges founders face when looking for early-stage investors, future of fintech in India, traditional banks vs. fintech and much more.
Highlights
- Why did he decide to do startup again?
- Why did he choose neobanking
- Why building trust is important in the financial industry
- How to think about profitability in the initial phase
- Framework for raising money for a startup
- How to build the initial team in a startup
- How to decide ESOPs structure for employees
- How to maintain investor relations?
- Advice for fintech founders starting up now
- How does he invest his money
- His angel investing philosophy
Citrus Pay to Jupiter: How Jitendra Gupta mastered the 0 to 1 journey
- Jun 11, 2025
- 54 mins watch
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